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It’s happened to me a hundred times if it’s happened once…I see someone I know, who knows me, do something good, and I think, “I ought to let them know that was a really great thing they did!”

Email would be too impersonal.

Telling them there would be fine, and sometimes I do, but it’s quickly forgotten.

I could call them later, but I’m really awkward on the phone sometimes.

I’d really like to send a card. It would be a nice touch. BUT…that means I’ve got to pick up a card. Then I’ve got to remember what I felt and thought when I noticed the thing in the first place. Then I’ve got to find a stamp, and drop it in the mail.

I never do.

I haven’t been THE one that remembers.

I really wish I was! First, because it’s the right thing to do. But, then, because the few who remember, are also remembered. They are remembered when their friend is looking for an agent. They’re remembered when the relative says they’re under water in their home and have to sell.

You want to be the ONE who remembers.

For me, not being the one ends today!

With a recent upgrade to Fix The Funnel, it’s now possible to capture the thought on my smartphone, and have that card go out immediately, or whenever I like…all for only a $1.50. (This is using our BRAND NEW mailing service that is 100% branding free…these are not sent by SendOutCards.)

Geez…it costs me a $1.50 in gas to just go to the store to buy the card!

Check out this video where I not only show you how to be the one that remembers with Fix The Funnel, but also how to set up auto login on your phone so you can get into Fix The Funnel with a tap!

Think about how quickly you’ll be able to knock those thank you cards out as you’re sitting by the ole Christmas tree with Fix The Funnel

But that doesn’t answer the question: Is their real estate business healthy?

Talk to any REO agent and they’ll be the first to tell you that they are working a very dangerous game. So long as they have plenty of good REO listings coming from a few different banks, they can keep the cash flow moving. However, if they suddenly have a drop in new listings, or group of ‘problem’ listings, their business can change radically.

But specializing in REO’s, short sales or any other type of listing doesn’t necessarily mean that your business in healthy or sick. The health of ANY business comes down to one thing…relationship with it’s customers.

“Well, Ryan, real estate is different. We only do business with someone once every 5-7 years if we’re lucky. It’s just not a repeat business type of thing. So, wouldn’t the health of my business be more closely correlated to my niche/specialty or transaction size?”

It’s a common enough misconception. So much so that many agents focus more on training about the niche or breaking into a new market that they neglect the true heart of the matter.

People do business with people they know, like, trust & remember.

How many transactions you’ve closed in the past 3 months, 6 months, 9 months and on is less of an indicator of the health of your real estate business than quantifying the quality of your relationship with your clients (closed transactions as well as active transactions), strategic partners, and other associations.

Much like you’ve heard before, a goal is only valuable if it can be measured in a simple number and time frame, the same applies to quantifying the quality of your relationship with your ‘sphere of influence’.

The most appropriate number to measure the quality of your relationship is the number of referrals you receive on a monthly basis from past & current clients, strategic partners & associations (i.e. friends & family).

Take a look at your own numbers. How many referrals do you receive on average each month from those 3 sources?

How many referrals from past & current clients?

How many referrals from strategic partners?

How many referrals from associations?

OK, so let’s say you agree with me so far. The health of your business is a direct correlation to referrals you receive. But how can you strategically increase the number of referrals you receive, or to put it into the context of this article, how can you strategically increase the health of your real estate business?

Most call referrals “Word of Mouth Advertising”. The problem with that is, it seems to be 100% out of your control. But the truth is that you can powerfully effect referrals by paying attention to 9 principles that strengthen your relationship with your sphere of influence.

1. Get their attention
2. Create interest
3. Gain trust
4. Satisfy with service
5. Wow them w/ experiences & unexpected extras
6. Sustain their interest
7. Ascend them to higher levels of involvement
8. Become a meaningful & well-thought-of presence in their lives
9. Motivate them to multiply themselves (refer)

I’d highly recommend copying & pasting this list into a sheet of paper to be hung next to your desk. Review the activities you’re investing your time into each day. Are they involving most if not all of the principles on the list above? If not, might I suggest that your business is like the fat guy sitting on the couch with the extra large bag of salt & vinegar potato chips & a 2 liter bottle of Coke (1 gallon tub of ice cream in the freezer waiting to chase it down).

There are a lot of important activities that go into building a real estate business that you’d be happy to buy (and by the way, you are buying it…every day), but if the activities you’re chosing are not guided by the 9 principles above, the business you’re building might grow to be very big, but it won’t be healthy and than can only mean one thing…a sudden and unwelcome death, that in all liklihood will be painful and full of regret.

Don’t waste your time building a business destined to fail, make relationship building your top priority as you move to a higher number of closings!

• How to make a QR code
• How to create a fail safe for those who don’t know what a QR code is
• Examples of how to use QR codes in newsletters as an involvement technique
• How to track how many people are using your QR codes to measure response

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